Beauty Pie

Beauty Pie is a London-based direct-to-consumer beauty brand founded in 2016 by Marcia Kilgore. It operates on a membership model that gives subscribers access to luxury-grade skincare, makeup, haircare and fragrance products at “factory-cost” prices by cutting out traditional retail mark-ups and middlemen. The company sources its formulations from the same high-end labs used by major beauty houses, combining transparency and quality to challenge industry pricing norms. With over 200 employees and annual revenues exceeding £70 million, Beauty Pie has become a leading example of how subscription-based, value-driven models can disrupt established consumer industries while maintaining a premium brand experience.