Bloom & Wild is the UK's most-loved online florist, built on a simple but powerful idea: that sending and receiving flowers should be a genuine joy, not a hassle. Founded by Aron Gelbard, the company has grown from a fresh concept into a beloved British brand, all while staying true to its core belief in doing business differently. That means treating every order with real care, sourcing flowers only from responsible growers, and keeping all packaging 100% recyclable or compostable. Bloom & Wild is also proudly certified as a B Corporation, reflecting its commitment to making a long-term positive difference for both people and the planet. One of their more distinctive moves was creating the Thoughtful Marketing Movement, a pledge to treat customers the way you'd treat a close friend, with sensitivity and respect rather than intrusive or tone-deaf messaging. Their ambition doesn't stop at beautiful bouquets. They're working towards reaching Net Zero by 2045 and constantly looking for ways to reduce the footprint they leave behind. At its heart, Bloom & Wild is about the small, meaningful gestures that connect people every day, not just on the big occasions. Whether it's cheering someone up, saying sorry, or simply letting someone know you're thinking of them, the team believes those moments matter. And they've built an entire business around making them easier.
