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Socialtrait leverages advanced generative AI and community simulation technologies to provide rapid, cost-effective, and deep insights into consumer behaviour. By creating AI-based virtual communities, we integrate both qualitative and quantitative research, reducing recruitment time and eliminating sampling errors and research fatigue. Our platform constructs virtual communities mirroring specific demographic and psychographic profiles. These communities engage with product concepts through structured methodologies like in-depth interviews, focus group discussions, and surveys, all moderated by AI. Real-time insights are extracted through sentiment analysis and empathy mapping, ensuring actionable feedback. Recognised by Berkeley Skydeck and backed by major Silicon Valley investment, Socialtrait is at the forefront of audience insights. With headquarters in San Francisco and team members across Australia, Europe, and Asia, we are shaping the future of audience insights through Generative AI.
