Secret Sales

Secret Sales is a premium e-commerce marketplace for fashion, footwear, accessories, and beauty. It’s a revolutionary new business model disrupting the discount sector, solving the problem of excess inventory: a direct-to-consumer digital channel allowing brands and retailers to sell non-full price stock in a way that drives growth and profitability, maintains brand equity and, in an industry-first, identifies new customers for full-price targeting in a fully GDPR compliant way. Retail entrepreneurs Chris Griffin and Matt Purt acquired Secret Sales in March 2020, moving the business from an antiquated members-only flash sales website to a dedicated marketplace. Dolce & Gabbana, Versace 19v69, G-Star Raw, Superdry, Jigsaw, Ted Baker, adidas, LuLu Guinness and LK Bennett are among over 2,800 luxury and high street brands currently featured on the site. Products are displayed in a clean and stylish environment with complementary product and brand adjacencies, away from cluttered listings associated with traditional marketplaces and long delivery times commonly experienced on flash sales websites. The plug-and-play platform enables brands to digitally connect supply chain and inventory systems to Secret Sales and trade more efficiently, without the need to physically move stock to a third-party seller. It’s a technology and marketing-led proposition that acts as an efficient extension of a fashion brand’s e-commerce operation. 50 million unique users visit Secretsales.com annually, growing +40% YoY. The website has 13 million registered account holders. Headquartered in the UK, Secret Sales also has operations in the Netherlands, Belgium, Spain and Ireland.