Behaviour Lab is dedicated to transforming how the world makes investment decisions by reducing the impact of bias on performance. The company partners with asset managers, private equity firms, insurers, and executive boards to identify where unconscious bias affects decision-making and outcomes. Through a combination of analytics and behavioural science, Behaviour Lab helps organisations understand these biases, measure their effects, and implement strategies to limit them. At its core, Behaviour Lab champions continuous improvement — at the individual, team, and organisational level. The ability to reflect on and measure how decisions are made is seen as the essential first step toward better performance and more rational, effective investing.
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