Cleo

Cleo is where AI meets money. Launched in 2016 by people frustrated with traditional banking, Cleo was built to challenge a broken system and create something better. As the cost of living has soared and financial inequality has deepened, Cleo’s mission has only become more relevant: to change the world’s relationship with money. Designed for the 99%, Cleo is an AI assistant redefining how people manage and feel about their finances. Through a simple, conversational chat experience, she helps users understand their spending, build healthier money habits, and even have a laugh along the way. Cleo’s approach is grounded in humour, empathy, and inclusivity — rejecting the usual financial jargon to make money feel human again. In the past year, the company has grown from around 100 to more than 250 employees and secured an $80 million Series C funding round, valuing the business at $500 million. Cleo is recognised not just for its innovative product, but for its purpose-driven culture. The company is built around trust, collaboration, and personal growth, treating people as humans first and employees second. All perspectives are valued, and everyone has a voice.